CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM

Abstract

The main idea of Customer Relationship Management (CRM) is to operate a business by focusing directly on the customers. It enables to capture the customer needs and their desires. It is all about understanding and determining the current and future needs of the customers and designs the business strategies around these concepts. The CRM System in this project will be focusing on simple-to-operate and yet optimize the potential to enhance the relationship with the customers to the company. This report consists of 7 chapters. Chapter 1 introduces the objectives and approaches of this project in details. Chapter 2 emphasizes on the Literature Review of CRM and the development software tools. Chapter 3 explains the software development process with Unified Model Language (UML) diagrams and database design diagrams. Chapter 4 shows the system testing and results of the developed CRM system. On the other hands, it also displays the CRM’s functions and its flows. Chapter 5 discusses on the project management with Gantt chart. Chapter 6 is the conclusion and recommendations which explains the achieved objectives and recommendations for future enhancement. Lastly, chapter 7 is the critical review and reflection which discusses on some of the problems that were encountered during the project and theirs’ solutions. Concurrently, it also discusses on the learning and reflection from this project.